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Article by John La Valle, Advanced Master Trainer of NLP, Dr. Richard Bandler´s co trainer, President in The Society of NLP  


"I get so many questions regarding hypnosis, trance, business, persuasion, communication, etc. and one of the most prominent questions seems to be around the scientific data that supports NLP.

So, first, let me get this one out of the way: THERE IS NONE.
Keep in mind that the reason to have scientific studies is to be able to predict with some degree of certainty, when something will succeed and when it will fail. The mere notion that NLP has taken the top off what used to be a misunderstood and not-so-useful field for helping people and taken the idea that just about anyone with a brain and the desire to learn can learn to use their own brain in a way that diminishes the need for *professional* help with many *problems* is more than enough to satisfy those who WANT RESULTS.

The fact that what Richard and John did was to codify what most other people missed and were able to take a new technology to the masses so they could learn to use their brains better is what makes NLP so very different from any other technology.

The fact that they took language and were able to connect it to behavior in such a way that makes it possible to learn to change easily defies scientific testing for the simple reason that we understand how very different each person is.

Subjective Experience is the operative phrase in the definition of NLP.

Scientists keep wanting to take subjectivity and treat it objectively. And while we are all different in the same ways, the combinations of what's possible are infinite, so how would anyone design a scientific test, or tests, that could prove if it works or not?

Having said that, the most relevant idea about all this is that *hypnosis*, which has been around for a very long time, cannot even be truly defined, except to say it's exquisite communication. Most definitions are: "An artificially induced altered state of consciousness, characterized by heightened suggestibility and receptivity to direction." (The American Heritage® Dictionary of the English Language, Fourth Edition; Copyright © 2000 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.)

Based on this, don't we really use hypnosis in marketing? In sales? In every day situations? Especially when "altered" state means "To change or make different; modify", (same reference as above) This sort of clears it up, doesn't it?

When you think about what it is you want to convey, the point you want to get across to other people, along with the information you wish to impart, comes the means of lubrication you wish to use to ease things along. Ease things in such a way that you avoid abrasions and glide in and out of the ideas so smoothly that the intermingling alone creates new and exciting sensations of wonder and passion in the people involved. And the hotter the idea, the quicker the pulse and the tempo, or in some cases, the slower and more penetrating the language so that it permeates every cell of their body and their soul.

Getting messages through to others is like having your way in such a way that the others enjoy the experience as much, or even more than you. It's possible first if you believe it is, and second, if you know how, and third: do it.

Some people think it's necessary to learn to know how first in order to believe, but when you think about all of the things you've done before, even "forbidden" things, while you tried some of them with a certain degree of trepidation, you tried them, anyway, only to find the pleasures that were waiting, and then tried again, each time getting better and better and more skilled as the trepidation of *butterflies in your stomach* turned into deep curiosity with an new angle of excitement. You found different ways of doing it that had you and others experiencing even more enjoyment and more passion and even more technique that you could apply at other times and even more deeply.

Human beings are so versatile and by nature such fascinating learning machines that, when in the right state for learning, really learning, to enjoy the sensations of life itself, expressing thoughts of experiences, can absorb so much . . . more easily than they thought possible and thus learn to do more . . . elegantly . . . than the past may have allowed them . . . but the past is passed and can be replete without limitations because it's over . . . and what you do now . . . in the present determines your future so that in the future, you can have an outstanding past. . . so think about what titillates you now, what excites you beyond belief, what tickles you in just the right places that you tingle all over . . . what it is that would help satisfy your most inner desire exquisitely and completely in such a way that you can have it sooner than you thought possible because it's you who are in control of your destiny . . . you decide where you want to go . . . where to take it . . . and that's more exciting than any experience you've had because it opens everything up to what's possible . . . all ways . . .
 It's not just the passion, the ecstasy, and the wisdom, it's in your own ability to experience life fully and take it in, lavish in it, bathe in it, immerse yourself in it in such a way that your experiences are indescribable and yet, fully always reaching yet further for the peak as it moves higher each time you've reached it, or so you thought. And since you know that more must be possible just by the quality and quantity of all you've already done, you know there must be more . . .

While you're thinking about whatever journey you want to take, think about how you can use your own ability to *trance for* an experience to someone else, perhaps a customer, a friend, a family member, just because you can see the possibilities more clearly.

And think about how we have the most valuable opportunities right in front of us each and every day of our lives . . . to make a difference in whatever forum we choose and by having others imagine the possibilities . . . which are endless when you think about it, because we are all different and unique and yet in the same ways which makes it easy . . . the magic is in between the moments of time and the possibilities are always there in front of you . . . all you have to do is look . . . and there they are.

Science? Science cannot even defend itself when placebos have been tested more than any other drug, and are consistently successful. There must be a reason that science cannot define. There have been many wonderful discoveries and developments through science but how humans think just isn't one of them and as far as hypnosis goes, there's more beyond hypnosis than you can readily see or even hear. We have so much more to learn that I am excited about it more each and every day.

Beliefs are just something else we've made up in order to understand, or perhaps to use as excuses at times, but nonetheless, the beliefs we've had have been of some use at some time, and are easily changed, or even put aside for a time just so you can experiment on your journey to wherever it is you're going.

So, what would you do if only YOU could?

John La Valle ©2010



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